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Flash logo vs Gif logo which one is more SEO friendly

Today my Boss telling me why flash is not SEO friendly? and Why we will not use a flash file instead of gif or jpg file?

I have little technical point against not using flash logo on the client website.

1. On the flash file we did not use any hyper link on code. How can search engine will recognize the link where have to go after click? Search engine can read only text. But it is embedded code on flash file. On the other things if we use GIF or JPEG file then it is possible to mention the links as below:

2. We need to popular our logo all over the world. If we search any images on Google in a particular brand or company there is no option to show any kinds of flash file. As an example please searches by Microsoft on Google and click on the image item they will never provide flash logo. Only GIF, JPEG, PNG is allowed except flash. If I am wrong in any porting please knock me. I think it will be better if you call all GSL developer to discuss around this issue. Actually we need to know which one is more effective.